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Brochure

site Model

Mainly used by small businesses, these types of websites are used to establish a web presence and serve as a place to advertise services, and to display valuable information, such as contact details, opening times and a way to contact you.

My Mortgage increases new users and improves bounce rates

At My Mortgage, Inc., you will find an experienced team of professionals dedicated to making your mortgage transaction a remarkable experience.

0 %
Increase in New Users since launch
0 %
Decrease in Bounce Rate

My Mortgage increases new users and improves bounce rates

At My Mortgage, Inc., you will find an experienced team of professionals dedicated to making your mortgage transaction a remarkable experience.

0 %
New users since launch
0 %
Decrease in Bounce Rate

Company

At My Mortgage, Inc., you will find an experienced team of professionals dedicated to make any mortgage transaction a remarkable experience.

Challenge

Establish a strong virtual presence with the goal of make users aware of all of My Mortgage available services and showcasing everything in a modern, clean design while providing a great user experience – something lacked with their previous site, as visitors often got lost in multiple pages and poor navigational structure. 

Solution

Keeping My Mortgage mission and branding in mind, we started determining the essential pages needed for a great online experience and then building out the remainder of the site from there. This allowed us to eliminate unnecessary content and pages, aiding users to clearly find what they’re looking for without digging through content they’re not.

We also used a simplified color palette, with more use of white space, higher-quality photography and easy to understand icons.

Results

My Mortgage Inc. has seen an increase in engagement not only from new customers but form their own agents that now use the website more frequently as reliable tool to conduct business.

Company

At My Mortgage, Inc., you will find an experienced team of professionals dedicated to make any mortgage transaction a remarkable experience.

Challenge

Establish a strong virtual presence with the goal of make users aware of all of My Mortgage available services and showcasing everything in a modern, clean design while providing a great user experience – something lacked with their previous site, as visitors often got lost in multiple pages and poor navigational structure. 

Solution

Keeping My Mortgage mission and branding in mind, we started determining the essential pages needed for a great online experience and then building out the remainder of the site from there. This allowed us to eliminate unnecessary content and pages, aiding users to clearly find what they’re looking for without digging through content they’re not.

We also used a simplified color palette, with more use of white space, higher-quality photography and easy to understand icons.

Results

My Mortgage Inc. has seen an increase in engagement not only from new customers but form their own agents that now use the website more frequently as reliable tool to conduct business.

“Lapiz Design is a phenomenal company that takes the time to understand you, your business, and your needs. Unlike other companies I’ve see on the web, who focus on price alone, Lapiz focused on my individual needs. The quality and attention to detail are worth so much more than finding a deal on the web.”

– Richard David
Founder and CEO

With Lapiz, BARR Financial finds a partner that becomes their remote design agency

The uplift in revenue from Londonist’s end of article unit on both desktop and mobile is not only lucrative at the moment, but it also provides a reliable model against which they can plan when making future decisions. Working with previous partners, Londonist felt that the display content being served to a particular ad unit could be improved, for a better match with Londonist’s brand voice and audience. Since working with Taboola, Londonist is able to feel confident that discovery is tailored to their demographic, and if there is content that needs updating, there’s a reliable account management team standing by to help.

Lapiz takes care of all the digital presence as well as all the marketing materials for specific campaign efforts

One important aspect of Taboola impact is the ability to seamlessly showcase video, and their elegant video placements have become an additional revenue driver for Londonist. The thoughtful UX and bespokable design, in addition to the revenue impact, helps Londonist continue to increase reader satisfaction with ads, and maintain high quality standards.

Building a long lasting partnership and making part of your growth. Your success is our success.

With Taboola on their platform and their Taboola account management team, Londonist has reported a decrease in issues around quality from this ad unit. Prior to implementing Taboola, Londonist’s team received enquiries from readers about some of the off-message or lower-quality ad content they had been recommended in the end-of-article ad unit occupied by one of Londonist’s previous partners. This has been significantly reduced, indicating a more positive UX for the website audience. Londonist, having a technology team of their own, enjoyed the opportunity to have a variety of bespoked recommendations and insights sent their way from the Taboola team, and to have the ability to review and choose the ones that meshed best with their design and intended reader experience. They were very much able to make the experience their own, but with the full support of their account management team.

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