Senior team, embedded in yours
Est. 2003·Embedded with in-house marketing teams·US & international clients
Vol. 23 › 2026 Edition

More capacity for your marketing team.

The work your team can't get to, shipped. Two senior owners on every project, a standing team behind them, and reserved monthly capacity you direct.

01 ›Direct senior access — the two owners on every project
02 ›Dedicated monthly capacity — reserved senior hours you direct
03 ›A standing team behind the owners — briefed and art-directed in-house
Lead
Click and drag to leave a mark.
§01Manifesto ›

We don't design to fill space. We create identity, provoke reaction, and leave a mark. Every stroke is deliberate — the pencil is a decision, not a flourish.

We build brands that act — not ones that sit still and look pretty.

A.

Taste first

AI speeds up execution. Taste decides what gets shipped. Senior judgment on every choice that ships.

B.

Geometry over noise

Minimalism, intentional rotations, real hierarchy. No gradient theatre, no decorative clutter.

C.

Strokes, not scribbles

We pick the smallest move that makes the brand recognizable across every surface.

D.

Partners, not vendors

Slack us like a teammate. We sit inside your marketing cycle, not on the outside of a PO.

§02Selected work ›

A shelf of marks that lasted.

Print and digital collateral from BARR Financial's 30th anniversary campaign — a brass anniversary sculpture, brochures, invitations and the campaign website.
Creative & campaign production · 11 years

BARR Financial anniversary campaign

CampaignPrintVideoEmail
Ritique brand and storefront work — an editorial fashion spread beside product pages from the redesigned e-commerce site.
Web & digital · 10 years

Ritique POS-to-commerce sync

E-commerceIntegrationBrand
Imagery built for the Neucaribe site rebuild — heavy construction and industrial equipment lit against a dark studio background.
AI-assisted build · 2026

Neucaribe site rebuild

WebAI-assistedBrand
The Only Way Realty agent back-office — listing dashboards and agent profile pages shown as a curved array of screens.
Digital products · Custom platform

Only Way Realty agent back-office

PlatformUXDevelopment
Dr. Guillermo Uscategui's practice rebuild — clinic website, eye-care brochures and portrait photography of the practice.
Web · 13 years

Dr. Guillermo Uscategui practice rebuild

WebAI-assistedCopy
The Bosun SaaS build — analytics dashboards, reporting views and printed summary documents.
Internal venture

Bosun SaaS build

ProductUXDevelopment

Established 2003 — decades of work in the archive. Full case studies on request.

In their words ›

Relationships measured in years.

Lapiz has been much more than a web design company. They've been a trusted creative partner for Ritique for many years, helping us evolve our website while always understanding our brand and our long-term vision.

RitikaRitique

Working with Diana never felt like managing an outside vendor — she understood our brand and moved with us like she was part of the marketing team. That kind of partnership is hard to find at the scale we operated at, and it's exactly why we kept coming back.

Amanda GilletteSenior Marketing ManagerGlobal Technology Company

Diana never treated our brand like just another account. She got into the actual details — how we thought about design, not just what we asked for — and that's what made working with Lapiz feel like a real creative partnership, not outsourcing.

Odeliya MichelsohnSenior Design ManagerGlobal Technology Company

…They've consistently delivered thoughtful design, dependable execution, and have always been responsive to our evolving needs. It's a team we know we can count on.

Kirk Barr YoungBARR Financial Services

Four of them. Scroll or step through.

§03Process ›

The same six moves.
Every kind of mark.

Website, brand system, trade show booth — it doesn't matter what we're building. Every project runs through the same six stages, in the same order, for the same reason: nothing shipped without knowing why.

Discovery

Understand the real problem — why this work matters, who it has to move, and what success actually looks like when it ships.

HumanFrame
01 / 06

Pick a stage, or step through with the arrows.

§04Why Lapiz ›

Another headcount.
Or the capacity to ship.

Option A ›

Adding one more in-house hire

One discipline
  • —A months-long search, then months of ramp
  • —One discipline: brand or web or production — rarely all three
  • —Salary, benefits, taxes, software, equipment, management
  • —Capacity fixed to one person's calendar
  • —Scales by headcount, not by workload

Option B ›

Lapiz, embedded

Three disciplines, one team
  • +Two senior owners on every project — brief through delivery
  • +Creative production, web, and brand systems in one relationship — with reserved capacity you direct
  • +Scale up for a launch, down for a quiet quarter — without the hiring conversation
  • +Established 2003, with client relationships measured in decades
  • +Scope flexes with your calendar, not your org chart
Pricing is set per engagement, in a conversation — not from a table.Longest active relationship: 13 years · In operation since 2003
§05About ›

Established 2003.
Senior hands only.

Lapiz Design was founded in October 2003. Since then the studio has built brands, websites, and working systems for financial services, e-commerce, higher education, hospitality, healthcare and enterprise technology — including a seven-year embedded relationship with a global technology company.

Today Lapiz is deliberately small. Sergio Velazquez directs strategy, technical architecture and AI direction. Diana Mendoza, Chief Creative Officer, is the eye on every project — white space, type, alignment — and that judgment is why the work has held up since 2003. Two owners, a standing team behind them — a senior designer, a full-stack developer, a print specialist and an editor Lapiz has worked with for years — and no account managers in between.

2003

Established

13

Years, longest active client relationship

7

Years embedded with a global technology client

24

Locations delivered under one brand system

§06Start a conversation ›

Let's talk about what your team
needs more capacity to do.

Emailstudio@lapizd.com
HoursUS business hours, in your stack — Slack, Jira, Monday
ResponseWithin one business day
EngagementRetained monthly capacity, or scoped projects